Turn marketing spend into measurable, funded growth.
I'm Walid Cheikh — Dubai-based consultant building performance marketing systems for businesses. Paid media, SEO, CRM, analytics, and AI workflows engineered around acquisition cost, conversion and revenue.
Proven digital growth expertise.
Built for businesses that want real outcomes — not vanity metrics. I optimise for what you actually monetise: qualified pipeline, conversion rate, and lifetime value.
Data-Driven Decision Making
Every decision is powered by performance data and funnel analytics. I track conversion at every stage — top-of-funnel, MQL, SQL, opportunity, close — and optimise continuously using structured testing and real-time insights. Your marketing budget is treated like an investment with measurable payback.
Operator-Centric Model
I work like an extension of your growth team. Transparent reporting, fast iteration cycles, and a clear plan that aligns marketing with your compliance boundaries, GEOs, and business goals.
High-impact marketing services built to scale.
Built to improve the metrics that matter most: qualified pipeline, conversion rate, deal velocity, and customer lifetime value.
Performance Marketing Strategy
Channels, funnels, KPIs and reporting wired into one measurable growth system.
SEO & Organic Visibility
Technical foundations, content engines, and topical authority that compound.
Pay-Per-Click & Paid Media
Google, Meta, LinkedIn and programmatic campaigns optimised for qualified pipeline.
Social Media Marketing
Platform-native content and paid social tuned to your audience and funnel stage.
Marketing Analytics & Reporting
Clean tracking, honest dashboards, and the truth about what drives revenue.
Google Marketing Platform
Enterprise-grade media operations across SA360, DV360 and CM360.
Proven strategies for revenue growth.
I solve the problems most businesses face when growth stalls or CAC becomes unstable.
Low Online Visibility
Your business is not appearing strongly in search or across digital channels where qualified buyers are looking.
Poor Conversion Rates
You have traffic. You do not have leads, calls, demos or revenue events to match.
Hard to Measure ROI
Marketing spend is happening, but no one can confidently say what is driving pipeline.
Ineffective Social Media
Posts are going out, but engagement, traffic, leads and brand recall are all flat.
Lack of Brand Awareness
Your target audience does not recognise your name, value proposition or category position.
Reputation & Trust Issues
Reviews, social proof, messaging and credibility signals are not pulling their weight.
Numbers from real engagements.
Client names withheld under NDA. The numbers are real — outcomes from the regulated, fintech and DTC programmes I've led.
Cut cost-per-FTD by 41% while doubling funded traders.
A regulated multi-licence broker was scaling spend on Meta + Google but FTD cost climbed 70% YoY as accounts saturated. KYC-to-FTD conversion was stuck at 22%.
- →Rebuilt campaign structure around intent (research vs. ready-to-fund)
- →Server-side tracking + conversion API for CAPI signal restoration
- →Lifecycle email + SMS sequences mapped to KYC stage
Built a $12M qualified pipeline from zero outbound demand.
Series-A fintech with strong product but flat inbound. Sales relied on founder network. No measurable demand engine, attribution was dark.
- →ABM list × LinkedIn Ads × intent retargeting via 6sense signals
- →GA4 + HubSpot attribution model with multi-touch revenue weighting
- →Founder-led content engine — 3 pillar pieces/month with paid amplification
Scaled paid revenue 4.2× while holding blended CAC flat.
Premium DTC brand hit a ceiling on Meta after iOS14. Repeat-purchase data was siloed; creative testing was ad-hoc.
- →Klaviyo + Shopify + GA4 unified into a single attribution layer
- →Weekly creative testing matrix (UGC, founder POV, product demo)
- →Post-purchase flows + win-back automation by LTV segment
Tripled qualified leads at 38% lower cost with AI-assisted ops.
High-ticket consultative service in a regulated category. Form fills were noisy — 60% disqualified before sales call.
- →Pre-qualification AI agent on landing page (intent + budget triage)
- →Server-side GTM + offline conversion uploads to Google Ads
- →WhatsApp Business automation for instant SLA on hot leads
My process, your growth.
Discovery & Audit
I map your business model, GEO priorities, compliance constraints, and audit the full funnel — from acquisition to conversion drop-offs to revenue events.
Strategy Development
Business-specific growth plan built on funnel economics: channel strategy, creative angles, landing improvements, CRM lifecycle, and measurement plan.
Execution
I execute campaigns, optimise landing experiences, implement tracking, and launch lifecycle CRM with a testing roadmap that compounds.
Monitoring & Optimisation
Daily tracking, weekly iteration. Optimisations prioritised by impact on pipeline, conversion and revenue contribution.
AI workflows that ship revenue.
Pragmatic AI for marketing teams: automation, agents, content, reporting and compliant lead operations for regulated industries.
Explore AI SolutionsProven marketing solutions designed to drive growth.
Maximise your digital impact — where strategy meets execution for measurable funnel results.